Zimbabwe’s leading model management agency Iconic Model Management (IMMZ) is set to host a winter fashion show scheduled for 19 March at Rocklands Darts Club, Hatfield in the capital.
The show will see local designers dressing models for catwalk as a way of marketing their fashion pieces and clothing lines.
“The whole idea of this concerpt is to market local designers products, they will dress the models who would walk down the ramp showcasing their clothes to the people who would have attended the show,” said one of the organizers.
This initiative is also aimed at grooming and supporting models from different backgrounds who might have missed a chance to achieve their dreams in modelling and thus they would be given that opportunity.
Adding on to this motivation three models who would have exceled on the night with their runway antics will be honoured with cash prices ranging from $500, $250 and $100 respectively.
“Models will not just participate, but we are to honour them for their effort. We have set aside cash value prices, beauty hampers as well as a portfolio they would use in the future,”
Organizers of the show said auditions were carried out in three segmants and at different levels with models from both agencies and freelance sectors and they have closed down the registration of participants process.
Iconic model managemet of Zimbabwe offers modelling classes where they groom, motivate and inspire models irregardless of their background, to live their dream and take on their career.
They also assist them in taking part in bigger pageants and jobs, they are working with some of BOFOZ participants and they have also groomed Miss Valentine 2016.