Premiere of the Zimbabwe Radio Awards (ZIRA) organized by Celebrity Check is scheduled to take place at the 7 Arts Theatre in Avondale next month.
The initiative is a first of its kind with the intention of honoring Radio Personalities and legends for the amount of work they have put towards the complexion of Radio.
Celebrity Check is a Go Green Project and online platform (online magazine) for events, artists lifestyle, fan clubs, entertainment, Information, news where celebrities meet and communicate with their fans.
The awards ceremony will be running under the theme ‘Honoring a Celebrity behind a Celebrity’.
Personalities set to be honored involve those from independent players including radio stations such as Star FM, ZiFM, and four other stations owned by the government Power FM, Radio Zimbabwe, Sport FM and National FM.
In an interview with the Standard Life & Style, project publicist Agrippa Palazi said: “The awards are a platform to appreciate the radio presenters, as well as honoring them for their value on radio.
This comes as an advantage to radio personalities as they are able to lean how much they are appreciated for their work”.
Overly, the awards will certainly create a competitive environment which will increase eligibility and improve the broadcast media in Zimbabwe and enhance relationships between the media and its various stakeholders.
Organizers of the event also said that a SMS/USSD voting platform & a website which will be having all the nominees and voting methods was currently under construction to initiate a smooth flow for fans to make their nominations and vote.
Most importantly, the awards are not only meant to foster appreciation of Zimbabwe’s prominent radio personalities and legends but, are also a way of giving back to community.
A planned Charity Event whereby presenters, Dj’s and musicians can sell their content also complements the event.
Palazi also emphasized that the awards will improve better quality in broadcast content and skill.
“The ultimate objective lies on achieving better quality in the broadcast content and skill. We would like radio stations to be able to value their work in terms of the content they produce. Working towards this cause is also highly likely to attract the attention of more investors in the media industry”, he said.
Meanwhile, after hosting this debut awards ceremony, ZIRA organizers highlighted that the need to host the event annually, as the initiative will be instrumental in supporting local talent and also keep advertisers enlightened around issues of investing into Zimbabwean talent and the broadcast media as a whole.
Over 30 nominees in various categories are set to walk away with accolades.
Agrippa Palazi said they where not going to leave out the Radio Legends since they were the guide to the airwaves, kept the nation glued to the radio: the spinners, the blasts from the past, the paramount players of the platters that matter and have inspired some of the current pace setters .
Concerning names of the legends he said he was not in a state of publicly naming any since with the help of the National Broadcasting Association of Zimbabwe they are yet to select a few who are going to be honored this year,
The nation will judge and play a pivotal role in determining a fair adjudication, nomination and voting of who will win an award on the day in question.
SOURCE: The Standard STYLE/ARTS